Evan Chen

Toronto-based creative marketer turning bold ideas into brand results.

overview

Currently working as a content creator at Publicis Groupe, one of the world’s largest advertising agencies.

  • Creating social content for Dairy Queen, Canadian Tire, Visa Canada (with TIFF & Canada Soccer), and more.

Canadian wireless carrier known for its disruptive marketing and affordable mobile plans

  • Sole social media team member, managing all content across TikTok, Instagram, X, Facebook & LinkedIn (500k+ followers).

  • Launched Freedom’s first social contest in 2 years, generating 190k+ impressions and 1k+ interactions.

  • Led on-camera content and produced mobile-first videos, staying reactive to trends while keeping brand integrity.

The Perfect Bite, a Knives Out murder mystery dinner with Netflix.

  • Created content to promote the experience

    • 300k impressions

    • Featured on Knives Out and Netflix Canada’s social media pages

  • Designed and managed social media strategy

    • 3M views from the influencer campaign

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Secret City Studio

Creative studio designing and operating immersive escape rooms and dinner experiences.

  • Built and fostered the brand’s social media accounts

    • TikTok: 11k followers from 0

    • Instagram: 11k followers (+335%)

    • 20M+ social media views

  • Oversaw 7 influencer marketing campaigns

    • 15M views

Where dark things dwell

Outdoor immersive escape room at Black Creek Pioneer Village

  • Turned the game into a viral sensation through viral in-house content and influencer marketing

    • 5M+ views in 2023 (Influencers + In-house)

    • 5M+ views in 2024 (Influencers + In-house)

    • 160% increase in year-over-year sales (2023)

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