Evan Chen
Toronto-based marketer with experience building social brands and creating viral content.
overview
Brand: Canadian wireless carrier known for its disruptive marketing and affordable mobile plans
Serving as Freedom Mobile’s sole social media employee managing contests, approving content, and overseeing social media marketing strategies
Managing the Instagram, Facebook, X, TikTok, and LinkedIn social media channels with a combined audience of 500k followers
Reporting directly to the Director of Brand & Advertising
Project: The Perfect Bite, Knives Out immersive murder mystery dinner
Created content to promote the experience
300k impressions
Featured on Knives Out and Netflix Canada’s social media pages
Designed and managed social media strategy
3M views from the influencer campaign
Secret City Studio
Brand: Design studio specializing in immersive escape rooms and dinner experiences.
Built and fostered the brand’s social media accounts
TikTok: 11k followers from 0
Instagram: 11k followers (+335%)
20M+ social media views
Oversaw 7 influencer marketing campaigns
15M views
Where dark things dwell
Project: Immersive escape room at Black Creek Pioneer Village
Turned the game into a viral sensation through viral in-house content and influencer marketing
5M+ views in 2023 (Influencers + In-house)
5M+ views in 2024 (Influencers + In-house)
160% increase in year-over-year sales (2023)