Viral Content
Xiao ling (Most viral)
Filmed in the Murdoch Mysteries escape room at Casa Loma, I created this viral video referencing the Xiao Ling meme, based on a movie about a man who gets trapped in a room. The video exploded in the summer of 2023, adding 4.7k followers to @SecretCityAdventures.
Fun fact: The first clip was filmed and acted in reverse to appear as if the wall was closing behind me
Performance:
4M views
3.6M accounts reached
811K content interactions
Watch on TikTok
aura
Where Dark Things Dwell is one of Secret City Adventures’ most popular escape rooms (and for good reason!) It’s a spooky outdoor activity that takes place at the iconic Black Creek Pioneer Village. I created this video incorporating a viral trend of rating people’s auras (someone’s vibe and charisma) and it exploded on Instagram reels. The post reached over 1.7M views and led to an increase of 1.7k followers, lifting Secret City Adventures’ page to over 8k followers.
Performance:
1.7M views
877K accounts reached
150K content interactions
Watch on Instagram
pioneer village nostalgia
There must be some magic in the village that makes content go viral. I created this video to engage Ontarians by inciting the feeling of nostalgia. Thousands of people engaged with the video and were reminded of their childhood field trip to Black Creek Pioneer Village. The video hit the target demographic on the nose, raising awareness about the game to 600,000 people. This viral video, combined with a strategically executed marketing mix, drove a sold-out season.
Performance:
607K views
550K accounts reached
77K content interactions
Watch on TikTok
pioneer village nostalgia pt. 2
Why reinvent the wheel? This is a re-creation of the previous video with a new spin on it. The video blew up on Instagram alongside the ‘aura’ video, reaching 949K views.
Performance:
949K views
335K accounts reached
42K content interactions
Watch on Instagram
Puzzle of the Day
Launched a puzzle content strategy which consistently reaches hundreds of thousands of users. The content incites people to interact with the content and comment on the answers to the puzzles, ultimately leveraging TikTok’s algorithm to boost the content. The puzzles added 4.5K followers to Secret City Adventures’ Tiktok page.
Performance:
10M views
5.5M accounts reached
285K content interactions
View Top Puzzle on TikTok (3.4M views)