What did I do?

  • Managed the influencer marketing campaign which garnered over 3.5M organic views on TikTok

    • Earned a feature on Narcity Canada

  • Rebranded the game to “Pioneer Village Escape Room” from “Black Creek Escape Room”

    • Leveraged the recognizability of the location

  • Created a viral video which engaged users based on their nostalgia for the location

    • Pioneer Village was a common field trip location for Ontario public schools

    • 600k organic views and 60k accounts engaged

and the result?

  • The season was extended and was still SOLD OUT for its entirety

  • Sales almost tripled (+160%) compared to the previous year

  • 700+ people signed up for the waitlist at the end of the season to be notified when the game returns